STRATEGIC EMPLOYEE RESOURCING & TALENT MANAGEMENT (BLOG - 7)
What is Talent Management and Why
is It Important?
You
might have heard of the term talent management and possibly wondered if it is
just another word for human resource management. Ultimately, talent management
consultants exist so that organizations can more effectively address their
goals and business needs in order to improve business performance in the long
run.
Introduction to Talent Management
You
might have heard of the term talent management and possibly wondered if it is
just another word for human resource management. Some view ‘talent’ as
employees who are top performers or those with high potential, while others
view talent as everyone in an organisation.
The CIPD (Chartered Institute of Personnel and Development, UK) goes on
to define ‘talent management’ as,
“…Systematic
attraction, identification, development, engagement, retention and deployment
of those individuals who are of particular value to an organisation, either in
view of their ‘high potential’ for the future or because they are fulfilling
business/operation-critical roles.”
Human
resource management would ideally include talent management, however, some organizations
have human resource departments, which are highly transactional, instead of
also being strategic and transformational.
This
means that organisations might be meeting immediate needs, however, are not
allocating time to strategically predicting what their people needs will be in
the future.
Ultimately,
talent management consultants exist so that organisations can more effectively
address their goals and business needs in order to improve business performance
in the long run. A talent management plan will enable your business strategy
through your people.
Some Of The Top Reasons To Invest In
Talent Management
Now
that we have set a definition of what talent management is, below are some of
the top reasons why talent management is important and why your organisation
needs to invest in it.
Employee
motivation: create more reasons for employees to be attracted to the
organisation, such as a higher purpose or meaning for employees. 91% of
employees surveyed by Chandler and Macleod said that they wanted more than just
money to feel engaged and motivated.
Attract
top talent: Recruit the most talented and skilled employees available. When you
have strategic talent management, you are able to create an employer brand,
which organically attracts your ideal talent, and in turn, contributes to
higher levels of business performance and results.
Continuous
coverage of critical roles: an organisation will be prepared for gaps in
critical skills and have a plan to address the critical roles and highly specialized
roles in the workforce. This means that an organisation will have a continuous
flow of employees to fill critical roles, which ensures operations run smoothly
and your clients and stakeholders are satisfied. It also means that other
employees are not left with extra workloads, which could eventually lead to
burnout.
Increase
employee performance: It is easier to identify ‘good fit’ employees, rather
than making decisions in recruitment which do not work towards the ideal organizational
strategy. This can lead to less
performance management issues and grievances. It will also ensure that the top
talent within the organisation stays longer.
Engaged
employees: an organisation can make systematic and consistent decisions about
the development of staff, ensuring that the people you require it have the
skills and development necessary and saving money on unnecessary development.
Additionally, when there is a fair process for development, employees feel more
engaged and this again increases retention rates and also ensures that the
organisation can meet its operational requirements.
Retain
top talent: well-structured onboarding practices create 69% higher levels of
retention. This means that an organisation saves on recruitment and performance
management costs in the long run.
Improve
business performance: when employees are engaged, skilled and motivated, they
will work towards your business goals, which in turn increases client
satisfaction and business performance.
Higher
client satisfaction: a systematic approach to talent management means that
there is organizational wide integration and a consistent approach to
management. This, in turn, translates to general communication and dissolving
of silos within the business. When systems are more integrated, client
satisfaction rates are usually higher, since they are dealing with fewer people
and their needs are met faster.
“Successful
organizations like Apple and Google, renowned for a strong company culture and
ideology, attract a workforce that doesn’t just work for a paycheque. Employees
share the same beliefs and motivations and therefore invest more of themselves
in achieving great results and contributing to the overall business
success”.
-
Talent Management: The next wave, Chandler and Macleod.
Talent Management Model
Talent
management can include; talent acquisition (and recruitment), learning and
development, organizational values and vision, performance management, career
pathways and succession planning. While there are many talent management
models, the elements of talent management can generally be categorised into five
areas; planning, attracting, developing, retaining and transitioning.
Figure
2: Talent Management Model
Planning
The
planning stage of talent management is comprised of 3 key areas.
·
Understanding the
organisational/business strategy
·
Evaluation and measurement/analytics
·
Developing a Workforce Plan
With
any talent management approach, it is critical to be aligned with the broader organizational
strategy. The environment surrounding the organisation is also taken into
account when assessing the organizational strategy.
Prior
to developing the workforce plan, an evaluation of previous initiatives, an
assessment of the workforce profile and talent performance and the behaviours
to date, are carried out.
A
workforce plan is then developed based on the current workforce situation and
the future desired state. The workforce plan ensures that the right people, at
the right time and with the right skills are employed and working towards the
strategy.
In
other words, the workforce plan translates business strategy into organizational
talent needs. Some of the areas, which are assessed in order to develop a workforce
plan include:
Figure
3: Developing a Workforce Plan for Talent Management
The planning stage addresses
needs across the organisation and is proactive, rather than reactive to ad hoc
needs or the needs of only a few leaders or teams and divisions. The plan
enables the organisation to become more integrated, rather than work in silos
and to best use the resources available to it, including its employees.
Once the initial assessment or
analysis is carried out, then; the talent required is identified, the
timeline in which the organisation requires the talent and in what
capacity (permanent, contractor, casual and so on).
This is where forecasting talent
needs for the future commence.
At this point, an assessment can
be carried out if the talent is recruited externally for future needs, or
developed from within, and whether or not there is enough talent internally and
with the right skills to step into future or higher-level roles.
Developing a workforce plan is a
continuous process, once the initial plan has been developed it is revisited
when there are major changes affecting the organisation. Below is a sample of a
portion of your workforce plan; identifying the roles required currently and in
the future.
Figure
4: Current and Future Roles- Workforce Plan
Having
a workforce plan means that an organisation can be prepared for changes within
the organisation and that it is well prepared and resourced.
For
example, if an organisation has several highly specialised roles, which are
difficult to recruit for, a workforce plan will document the need for the
organisation to develop talent internally for such roles (once the current
talent leaves the role).
Without
a workforce plan, critical and highly specialised roles may go unnoticed and
therefore unfilled for 6 months or longer, thus affecting business
performance.
Conclusion
Talent
management has been described as a multi-faceted strategic concept championed
by HR practitioners. It is a source of competitive advantage and an integrated
set of enterprise-wide, technology enabled,
evidence-based HRM policies
and practices. The
benefits of an
effectively
implemented talent management strategy include improved employee recruitment
and retention rates and enhanced employee engagement.
References
Lamture, U. (2023, 4 30). Top 10 Recruitment
Strategies to Attract Talent in 2022. Retrieved from blog.darwinbox.com:
https://blog.darwinbox.com/recruitment-strategies
Momtazian, M.
(2023, 4 17). What is Talent Management and Why is It Important. Retrieved
from expert360.com:
https://expert360.com/articles/talent-management-important
Rinaldhy, M. A.
(2023, 4 17). The Importance of Talent Management and the Challenges It
Faces. Retrieved from www.researchgate.net:
https://www.researchgate.net/publication/353109897_The_Importance_of_Talent_Management_and_the_Challenges_It_Faces
cross functional training will give you a back up platform for work force planning on unique job positions in the organization.
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ReplyDeleteorganization should have proper understand and know how to manage their existing talent and what kind of talent they need to hire in their work process in future. Thank you for sharing the post.
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